A Strange Stirring: The Feminine Mystique and American Women by Stephanie Coontz

By Stephanie Coontz

In 1963, Betty Friedan unleashed a typhoon of controversy together with her bestselling booklet, The female Mystique. hundreds of thousands of girls wrote to her to assert that the booklet had reworked, even kept, their lives. approximately part a century later, many ladies nonetheless remember the place they have been once they first learn it.
In A unusual Stirring, historian Stephanie Coontz examines the sunrise of the Nineteen Sixties, while the sexual revolution had slightly began, newspapers marketed for “perky, beautiful gal typists,” yet married ladies have been instructed to stick domestic, and husbands managed virtually each element of relations lifestyles. in response to exhaustive examine and interviews, and not easy either conservative and liberal myths approximately Friedan, A unusual Stirring brilliantly illuminates how a new release of ladies got here to achieve that their dissatisfaction with family existence didn’t replicate their own weak point yet relatively a social and political injustice.

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31 GENDER MAINS TR E AM I NG Rhetorics move then from the scale of conference and guiding document to the scale of nation-state or supranation-state. The Beijing Platform responded, presumably, to women’s situated knowledge and was written by women (and men) who had these women’s best interests in mind. However, as the document travels from Beijing to states and supranational institutions, which have diVerent interests than the people who work directly with populations, the states and institutions that implement gender mainstreaming policies are interested in producing coherent and manageable populations and therefore employ commonsense ideas about women and gender that are often in conXict with the Beijing Platform.

Post-Beijing neoliberal gender mainstreaming policies attempt to change women so that they Wt into a global capitalist equation rather than considering how to address diVerences, inequalities, and poverty in a socially and contextually appropriate way. Neoliberal gender mainstreaming arguments craft individual citizens from low-income nations as transformed workers who can facilitate market and global labor activities that not only enable their nation to be a part of the transnational economy but also be solely responsible for their own economic well-being.

Ultimately, the Beijing Platform claims that gender mainstreaming can only be achieved by introducing policy and development initiatives that address how gender disparities are caused by a complex matrix of situations that includes colonial history, postcolonial politics, supranational institutions (such as the International Monetary Fund or IMF, who promoted structural adjustment policies), local customs, and transnational power relationships (such as those manifested in trade agreements like NAFTA).

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